About Me

The story behind
Nourish Your Freedom

My name is Fernanda Soares. I am a mother, an entrepreneur, a designer by training, and, for over ten years, an independent researcher focused on integrative health.

Design has always been part of the way I see the world: observing closely, identifying what’s essential, and transforming the abstract into the real. I began my career more than 30 years ago at Brazil’s largest media company, TV Globo, where I created projects that are still in use today. I was responsible for the graphic design of the award-winning film *City of God*, and, while still very young, I created my own design brand, a pioneer in the personalized stationery sector in Brazil. I have reached great heights in my career and am proud to have built a legacy in the creative field.

But success took its toll. Between deadlines, work, and family, my health began to show signs of decline: recurring sinus infections, throat infections, muscle injuries, burnout, cysts, lumps, and, finally, surgery for endometriosis. I spent years undergoing tests, shuttling between doctors’ offices, and taking a myriad of medications, treating each problem in isolation, without understanding what was behind it all. In my 30s, I found myself a prisoner of my own choices and felt the need for a radical change.

In my search for my own answers, I discovered integrative approaches—a possible path when conventional medicine no longer offers solutions. Through them, I came to understand that health goes far beyond the absence of disease. I discovered that everything we take in (and digest)—from food to emotions, relationships, and environments—has a major impact on our health. For the first time, I took a closer look at what I was putting on my skin, the household cleaning products I used, the pots and pans I cooked in, and the water I drank.

I learned to read labels, swapped “processed foods” for real food, and gradually replaced plastic with glass, Teflon with stainless steel, and the microwave with the oven… each new choice, no matter how simple it seemed, brought about a visible improvement in my health. The constant fatigue finally gave way to a clarity and energy that I thought I’d left behind in childhood.

I met some wonderful integrative doctors during that time. But changing so many habits—ones that had been ingrained for decades—required an almost superhuman effort and much closer guidance. In the absence of a professional to guide me on a day-to-day basis, I began to devour every kind of content that came my way. Books, magazines, articles, and courses became my guides and quietly paved the way toward a new profession.

That’s how I discovered my purpose: to share with people the knowledge that sets them free to take charge of their own health. This doesn’t mean rejecting conventional medicine, which plays an essential role in modern life, but rather understanding that the body is an integrated system and that addressing the root causes—not just the symptoms—is the path to that freedom.